Design search
The important goal was to create a vehicle , that can suit many different needs and be able to transform accordingly. Thus, we started the ideation using so-called RUBIC Cube - design approach, so that the vehicle can adapt to many various use cases.
Exterior development
As for design DNA we created the surface language and graphics, that could give this vehicle very attractive, high-tech and high-performance appearance, despite the fact, that it had utterly challenging proportions and strictly utilitarian purpose.
Interior ideation
The plot of interior design story consist of 3 chapters, that represent:
1. Base/cockpit 2. Interior frame/structure 3. Details and trims
1. Base/cockpit 2. Interior frame/structure 3. Details and trims
Interior final
Asymmetric cocoon-like design layout and thought-through storage blocks help driver with augmented functionality. Producty, well sculptured surfaces and stylish touches of color providing detoxicating/destressing atmosphere, which is important in daily drive stressful environment.
Project Videos:
